MANAGERS & SUPERVISORS

April
Hoelscher
Director of Business Development and Marketing
BACK TO OUR PEOPLE
AT SIMON LEVER

April joined Simon Lever in 2022 with over 20 years of experience working in various marketing leadership roles. She brings expertise in strategy development, brand positioning, product marketing, marketing communications, and content marketing. April is passionate about helping businesses grow strategically to reach their full potential. Her role at Simon Lever is to develop our marketing strategy and community partnerships, building brand awareness in the communities we serve.

PROFESSIONAL HISTORY

April began her career working for an iconic Lancaster County pretzel brand, Auntie Anne’s Pretzels. She also had the good fortune to work for other amazing Central PA organizations across many industries. April has held various roles in manufacturing and technology organizations – including Armstrong Flooring, Fenner Drives, and Listrak. She has additional franchise brand experience with Duck Donuts. She also co-owns a Tropical Smoothie café with her husband.

PERSONAL

In her free time, April enjoys spending time with her husband, her two sons, and a house full of pets – including two golden retrievers and three cats. She can typically be found watching her kids participate in their passions, which may be on the sidelines of soccer game or in the stands of a football game rooting on the marching band. In the off season, she enjoys reading, cooking, baking, and watching true crime shows on Netflix.

EDUCATION & CERTIFICATIONS

B.S. Marketing, Pennsylvania State University

COMMUNITY INVOLVEMENT

Adjunct Professor, Lancaster Bible College

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