Simon Lever Announces Rebranding as Firm Prepares for Growth in 2017
Lancaster, PA – Simon Lever LLP, with offices in Lancaster and Wormleysburg, Pennsylvania, announced its rebranding as a “financial advantage firm” with a refreshed logo and new tag line. The launch of a new website is also planned for 2017. The redesigned logo incorporates elements of the existing logo with updated font and Simon Lever’s new tag line: “Advice when it matters most,” which speaks to the proactive nature of the firm and its CPAs.
The rebrand came about as part of Simon Lever’s strategic planning process and coincides with the expansion and growth of the company over the past two years. In September of 2015, Simon Lever merged with Pfister & Rompalo PC, adding a second location in Wormleysburg, allowing them to expand their services to current and prospective capital-region clients. The partners of Simon Lever also finalized a deal to purchase the Benecon building at 147 West Airport Road in Lititz, Pennsylvania, in May of 2016. The move to the new building will take place later this year and nearly doubles the square footage of the firm. In addition, the firm celebrated its 65th anniversary in 2016.
With five partners under the age of 45, unusual in an accounting firm, Simon Lever has been voted one of the Best Places to Work in PA for the last four years and is rated as one of the Top Ten Places to Work in the state. The firm feels that the rebrand will continue to position Simon Lever as a leading destination for Pennsylvania’s top business talent.
The current campaign focuses on reintroducing the brand to the community, and the continued recruitment and retention of top talent to meet the ever-changing needs of businesses in Central PA. Simon Lever looks to hire CPAs who want to become a part of their clients’ success by performing meaningful work and making a difference in clients’ lives, rather than just working the numbers and reaching quotas.
With the rebrand, the firm has positioned itself as not merely an accounting firm, but a “financial advantage firm.” As a financial advantage firm, Simon Lever strives to help clients gain greater financial flexibility and leverage over their income, capital, and business. “We are very excited about the rebrand,” said Jason McDougall, managing partner. “Our goal was to strengthen and modernize the Simon Lever brand and how we represent ourselves in the PA market, not only to our clients but also in the communities we serve.”
According to McDougall, “At Simon Lever, we pride ourselves on partnering with our clients, whether that pertains to growth, profitability, streamlining productivity, or any other goals the client may have. Our team members look out for their clients and identify opportunities to enhance or alter a plan that will ultimately improve the end user’s overall experience and performance.”
Founded in 1951 as a general bookkeeping company, Simon Lever LLP has grown into one of Pennsylvania’s most reputable business advisory and public accounting firms.
For more information about the rebrand, contact Becca Laufer at 717-569-7081.